KUSHITANI HISTORY
SINCE1947
78 Years of Heartfelt Craftsmanship
Kushitani proudly celebrates its 77th anniversary in 2024, and we extend our heartfelt gratitude to our customers and all those who have supported us throughout this journey. What began as a modest leather goods shop in our hometown has flourished alongside the rapidly evolving motorcycle industry in Hamamatsu, leading us to pioneer the production of leather suits specifically designed for motorcyclists. Until that time, Japan had no integrated motorcycle suits that combined both top and bottom gear for riders, marking a significant first for Kushitani. This venture into leather suit manufacturing was a bold challenge for us, yet the enthusiastic feedback from riders—many of whom exclaimed, "Kushitani leather suits are exceptional!"—validated our efforts. Our original intent was to collaborate with the local industry, but the vision of our founder, who aspired to create superior products and see our customers smile, propelled us into this new realm. As Kushitani grew, we established ourselves as a key manufacturer and retailer of motorcycle wear within the Japanese motorcycle industry. The positive responses we received from racing riders, who expressed a desire to wear our products continually, reinforced our commitment to quality. Despite the accolades, we remain dedicated to continuous improvement, adapting to the evolving demands of riders who seek greater safety and comfort. Recognizing the necessity of providing protective gear for both professional and everyday riders, we expanded our offerings to include bike wear tailored for public road use. This approach was informed by our understanding that safety and comfort are paramount for all riders, regardless of their level of expertise. Many of our staff are avid riders themselves, and their insights, along with our customers' feedback, play a crucial role in our development process. In recent years, Kushitani has broadened its scope beyond manufacturing motorcycle wear; we are also committed to nurturing bike culture as an integral part of our identity. We believe that for Kushitani to thrive, we must contribute to the growth of this culture as a vibrant entity in its own right. Although times and generations have changed, our core belief remains steadfast: "We want to make better products and see our customers smile." This ethos continues to guide us as we evolve alongside our customers. We are dedicated to enhancing our products and expressing our gratitude to our loyal supporters as we look toward the future. Thank you for being part of our journey.
※現会長
Dawn~1960s
From Leather Apparel to a New Era of Rider Safety
Kushitani's journey began in 1947 (Showa 22), shortly after World War II, when Toshihiro Kushitani and his wife, Toshiko, along with a team of skilled craftsmen, opened a modest leather goods shop in Hamamatsu City, Shizuoka Prefecture. The founders, all artisans in leatherwork, initially focused on creating high-quality garments such as leather jackets and coats, setting the foundation for Kushitani's legacy. During this time, Japan was gradually recovering from the war, and various industries began to flourish, including the burgeoning motorcycle industry. By the 1950s, around 150 motorcycle manufacturers, both large and small, were thriving in Japan, with three out of four well-known brands originating from the Hamamatsu area. This region became a hub of motorcycle innovation, driven by fierce competition and a shared passion for racing. The 1st Mt. Fuji Tozan race in 1953 marked a significant moment in Japan's racing history, highlighting the need for improved rider equipment. Most participants were still using textile suits, and although leather options existed, they typically consisted of separate jackets and trousers, offering minimal safety compared to modern standards. Recognizing this gap, Suzuki Motor Co., Ltd. (current Suzuki) approached Kushitani with a groundbreaking idea: to create a leather suit that integrated both the top and bottom in the 1st Asama Kogen race. While leather suits were common in racing circles in Europe and America, Japan had yet to embrace this innovation due to a lack of information and availability. This pivotal request marked Kushitani's entry into motorcycle apparel manufacturing, allowing us to respond to the evolving needs of riders and contributing significantly to the industry's growth. From humble beginnings, Kushitani has continuously embraced innovation, driven by a passion for quality and a commitment to rider safety. Today, we proudly carry forward the legacy of our founders, crafting gear that blends style, comfort, and protection for all motorcyclists.
The founders of Kushitani initially had limited experience in motorcycling and racing, and had never encountered leather suits before. Driven by the desire to create better products and bring smiles to the faces of our customers, we embraced the challenge of manufacturing Japan's FIRST LEATHER SUITS. We designed suits that combined a leather jumper with leather pants, marking a significant milestone in our journey. Our inaugural Kushitani leather suits debuted at the 1st Asama Kogen race, where they received enthusiastic feedback from riders who praised their quality. This feedback helped shift the trend away from textile suits toward the rising popularity of leather suits. As our reputation grew, many riders, including participants in the Asama Kogen race, began to embrace Kushitani leather suits. We continually refined our designs based on direct feedback from riders and by studying European and American suits featured in magazines. This dedication to improvement led to the evolution of Kushitani's leather suits, which gained recognition among both Japanese riders and international competitors in the World Grand Prix races of the 1960s. Despite the presence of well-established leather suit manufacturers in Europe and the United States, foreign riders who donned Kushitani suits consistently remarked on their excellence. Our leather suits became a popular choice in both domestic and international races, fulfilling a growing demand, especially from motocross riders. During this period of development for the Japanese motorcycle industry, Kushitani simultaneously enhanced its manufacturing technology, solidifying our commitment to quality and innovation throughout the 1950s and 1960s.
Rising~1970s
Rising :"From Hamamatsu to Osaka, Tokyo, and Beyond"
Before the 1960s, Kushitani flourished primarily through the manufacturing and sale of leather suits. However, by the 1970s, the company began to expand its offerings beyond just leather suits. In addition to producing and selling motorcycle gloves and boots, Kushitani started introducing renowned overseas motorcycle gear. One of significant contributing factors was that the children of Kushitani's founders, Toshihiro and Toshiko Kushitani, grew up with a passion for motorcycles. They were not only able to address the needs of riders participating in races, but also had firsthand experience of what everyday riders desired while enjoying motorcycle touring.Each of the Kushitani children actively contributed to the family business.
One of them, Hisashi Kushitani, who is current chairman of Kushitani, established the Tokyo sales office in 1971. While selling leather suits manufactured at the Hamamatsu headquarters, he also took advantage of the benefits offered by being in Tokyo. Until then, the Hamamatsu headquarters had been a small local leather goods store, but in 1971, it was officially incorporated as Kushitani Co., Ltd. Before the 1960s, Kushitani was supported by a simple and steadfast artisan spirit. From the 1970s onwards, the company evolved into a full-fledged enterprise, combining this artisan focus on creating excellent products with a perspective that efficiently provided various services. Subsequently, the Hamamatsu headquarters and the Tokyo sales office worked together to develop and expand the Kushitani brand. The Hamamatsu headquarters advanced the product development and manufacturing of outstanding leather suits, while the Tokyo office captured customer needs and market trends to inform better product development. Since the Tokyo area is Japan's largest market for motorcycles and motorcycle gear, having a sales office in Tokyo was of great benefit for Kushitani. Hisashi Kushitani, who managed the Tokyo sales office, was a motorcycle enthusiast who actively participated in trial competitions and earned an international A-class license. He continuously generated new product ideas based on his own experiences as a rider and provided feedback to the Hamamatsu headquarters and fed back to the head office as well.
In the 1970s, the landscape of motorcycle industry and motorcycle apparel businesses underwent significant transformation. Before the 1960s, leather suits were primarily designed for racing and were worn by only a limited number of people. In the case of KUSHITANI, leather suits were completely custom-made for each rider. The measurements of the rider's physique were taken personally by one of the founders, Noriko Kushitani. However, by the 1970s, leather suits became widely adopted by regular riders on public roads. It became difficult to meet the demand coming from all over the country by only measuring and selling at the headquarters in Hamamatsu and the Tokyo sales office. Therefore, KUSHITANI began expanding KUSHITANI shops across Japan in 1977. This was a new challenge aimed at making KUSHITANI products more accessible to customers nationwide.
Since 1977, customers cross the country could make an easy access to the Kushitani products. Regarding the measurement of leather suits, we have established a system that allows for accurate measurements to be taken at KUSHITANI shops nationwide, eliminating the need for customers to travel all the way to Hamamatsu or Tokyo for this purpose. Even though we have developed this new system, quite a few customers still express a desire to have their measurements taken by KUSHITANI's "mother" (Mrs.Toshiko Kushitani) when purchasing a new leather suit, or prefer to carefully choose their gloves at the KUSHITANI headquarters shop in Hamamatsu. Regardless of how much the times may change, we are profoundly touched by the customers who continue to appreciate KUSHITANI's artisan spirit. While we actively pursue new initiatives to address customer needs, we remain steadfast in our commitment to the craftsmanship that has been a fundamental principle since our establishment. This commitment is something that all KUSHITANI staff members consistently uphold. In those days, certainly, numerous riders wore KUSHITANI leather suits during races. A particular manufacturer's works team would frequently visit the KUSHITANI headquarters in Hamamatsu early in the morning en route to testing sites, leaving behind damaged leather suits and boots for repair. KUSHITANI artisans would then address these repairs throughout the day, allowing the team to collect the restored items late at night on their return journey. KUSHITANI was among the FIRST to establish repair services at RACING CIRCUITS. Our racing service, which also includes repairs for leather suits from OTHER BRANDS for safety purposes, remains steadfast and continues to this day.
Dynamic Advancement in the 1980's
Towards a Company That Enriches Motorcycle Culture
In the 1980s, Japan experienced an unprecedented motorcycle and racing boom. Sportbikes became exceedingly popular, especially among the younger generation, leading to a significant surge in the racing world. The increase in motorcycle sales directly correlated with a remarkable rise in the demand for leather suits, prompting KUSHITANI to face a delightful yet overwhelming challenge during this period. The production of leather suits cannot be achieved through automated mass production; even today, each suit is handcrafted. Selecting high-quality leather, appropriately cutting sections based on their intended use, and sewing them to fit each rider's body perfectly require the meticulous efforts of skilled artisans. Consequently, the manufacturing of leather suits inherently involves considerable labor, time, and cost. While lowering standards in leather selection or cutting might reduce labor and costs, KUSHITANI's unwavering commitment to quality won't allow such compromises. Although the company aspired to provide KUSHITANI leather suits to as many customers as possible, it grappled with the challenge of maintaining that quality. World GP riders such as Wayne Gardner, Graeme Crosby, and Randy Mamola greatly appreciated KUSHITANI's dedication to excellence. Even after assuming the role of president, Tshiko Kushitani continued to take measurements for riders herself. Foreign riders affectionately referred to her as "Japan's Mom," and even when faced with offers of higher contract fees from other manufacturers, some riders expressed their desire to continue wearing KUSHITANI leather suits, stating, "Regardless of the amount of the contract, I want to wear KUSHITANI!"
"This truly exemplifies KUSHITANI's unwavering dedication to quality, safety, and the spirit of craftsmanship."
In the 1980s, leather suits underwent rapid evolution. Protectors were introduced to safeguard the body in the event of a fall, while features such as shiring enhanced mobility. Knee sensors were developed to prevent the knees from scraping against the pavement during hang-offs, and leather mesh processing was implemented to mitigate heat during summer riding. Responding to riders' demands, KUSHITANI adopted all these innovations early on. As racing machines evolved, so did the requirements for leather suits. In addition to the risks of slipping and falling, the increase in high-side crashes—where the rider is thrown into the air and slammed onto the pavement—led to heightened demands for protection. Consequently, the leather used shifted from the lightweight calfskin favored in the 1960s and 1970s to thicker cowhide prioritizing durability in the 1980s and beyond. While thick leather suits from overseas often proved rigid and difficult to maneuver in, KUSHITANI utilized supple, high-quality leather that received praise from international riders. As the demand for leather suits surged alongside the racing boom, TEXTILE WEAR that combined safety, comfort, and high fashion also gained popularity. In contrast to the strong, racing-focused image of the KUSHITANI brand, the EXPLORER line was launched, catering to a more touring-oriented, outdoor lifestyle. This diversification expanded the range of KUSHITANI products. Moreover, KUSHITANI as a company continued to evolve. In 1981, the KUSHITANI Distribution Center was established. The company transitioned from KUSHITANI Shoten Co., Ltd. to KUSHITANI Co., Ltd. in 1982. In 1986, a new headquarters was built in Mishima-cho, Hamamatsu, and in 1988, MANX-KUSHITANI was founded on the Isle of Man, reflecting the company’s expansion into international markets. Further, in 1989, the Nasu Explorer Circuit was constructed in Kuroiso City, Tochigi Prefecture (now Nasushiobara City). "Our aim was not only to manufacture and sell motorcycle apparel but also to provide a safe and enjoyable environment for motorcycle users. We envisioned creating a high-level motorcycle culture, which included establishing a vintage motorcycle museum on-site." Today, the Nasu Explorer Circuit has been renamed Nasu Motorsports Land and is under new ownership. Nevertheless, it remains a beloved venue for many motorcycle users, providing an accessible space for circuit riding enjoyment. "The original goals of providing a space for motorcycle enjoyment and fostering motorcycle culture have been successfully achieved, and KUSHITANI finds great relief in this accomplishment."
Inspirational Challenge~
"Never forget our roots, as we strive for the pinnacle of craftsmanship."
As the 1990s began, Japan experienced a shift as the unprecedented motorcycle boom came to a close. This transition, combined with the economic bubble burst, ushered in a period of transformation for the motorcycle products market. While the vibrant demand of the 1980s was hard to match, KUSHITANI embraced the challenge with resilience. In the face of a changing market, KUSHITANI remained committed to its core values. Our passion for creating exceptional products and bringing joy to our customers is the essence of our craftsmanship. Every leather suit is made from carefully selected high-quality leather, expertly tailored by skilled artisans who pour their heart into every stitch. This unwavering dedication to excellence extends to our gloves, boots, jackets, pants, and textile wear. While we adapt our designs to contemporary tastes, our commitment to quality, safety, and comfort remains resolute. We have not overlooked the importance of innovation. Since the 1990s, KUSHITANI has incorporated cutting-edge materials like Xylon and Kevlar into our leather suits, enhancing mobility and performance. Our Proto- Core Leather, treated for water resistance, and Exalite Leather, which can be easily washed at home, showcase our continuous evolution in the realm of leather craftsmanship. Amid these advancements, we proudly introduced the Explorer Jeans—a groundbreaking product that seamlessly blends the safety of leather with the stylish appeal of jeans. With a soft texture that distinguishes them from traditional riding pants, the Explorer Jeans have captured the hearts of a diverse range of customers. While we consistently strive for quality improvement and technological innovation, we are excited to explore new opportunities that drive our growth.
KUSHITANI's Global Expansion: A Journey Through the Late 1990s to the 2000s As we transitioned into the late 1990s and early 2000s, KUSHITANI undertook significant efforts to establish strategic partnerships in the United States and Europe, enhancing the global presence of the KUSHITANI brand. In the rapidly developing markets of Asia, we initiated a range of activities aimed at promoting the adoption of leather suits, supporting exhilarating racing events, and fostering a vibrant motorcycle culture. Within Japan, we made noteworthy strides by inaugurating shops and cafes at prominent locations, such as Shimizu PA and Hamamatsu SA on the New Tomei Expressway, as well as at the "Hari Terrace" roadside station on the Meihan National Route. These innovative establishments not only captured the interest of the motorcycle community but also garnered attention in mainstream media. In areas lacking KUSHITANI outlets, we launched "KUSHITANI Pro Tents" to provide unique shopping experiences, and organized "KUSHITANI Fitting Cyber" events, allowing customers to personally experience our exquisite leather suits. New initiatives, such as the "KUSHITANI Riding Meeting" for track enthusiasts and the "KUSHITANI Coffee Break Meeting," where motorcycle enthusiasts engage in meaningful conversations over coffee, have also become valued traditions.
While the domestic motorcycle market has evolved since the exhilarating boom of the 1980s, the passion for riding remains robust. Many individuals who have yet to experience the joys of motorcycling often discover their enthusiasm through impromptu visits to KUSHITANI shops at highway rest areas. This innovative approach to nurturing interest is yielding promising results and revitalizing our community. Though our esteemed founders, Yoshihiro and Toshiko Kushitani, have passed, their visionary legacy continues to thrive through the next generations leading our company. As we commemorate over 77 years of excellence, we recognize the significant evolution of the motorcycle landscape. The leather suits we craft today reflect our commitment to innovation, standing in stark contrast to the originals produced in the 1950s. Yet, one principle remains unwavering: our dedication to "creating superior products and witnessing our customers’ satisfaction." The craftsmanship and passion instilled by our founding artisans resonate within every member of our team today. Our relentless pursuit of excellence embodies the "Yarumaika Spirit" which means "let's give it out all" that inspired our founders to revolutionize leather suit manufacturing. We cordially invite you to explore a KUSHITANI store or participate in one of our engaging events. We are confident that you will experience the enduring spirit of KUSHITANI—“Crafting superior, safer, and more comfortable products”—which has guided us since our inception.
©ヤエスアーカイブス
KUSHITANI PROSHOP